The Ridge Senior Living Featured in Senior Housing News Article About Media Strategy in the Age of COVID-19

In the News  |  April 30, 2020

In the age of COVID-19, adopting a policy of full disclosure can make senior living providers more vulnerable to unwanted attention from the local media, residents or their families. But while a proactive, transparent approach to communications may lead to short-term headaches during an already tough time, doing so now is important in building long-term trust.

As for what to include in this messaging, a good rule of thumb is not to sugarcoat it, according to Mandy Hampton, COO of The Ridge Senior Living, a company with two senior living communities in Salt Lake City and one under construction in Denver. Like Canterbury Court, The Ridge also works with GlynnDevins. Its management company is Cappella Living Solutions, the for-profit management arm of Englewood, Colorado-based senior living nonprofit Christian Living Communities.

“Tell everybody the good, bad and the ugly,” Hampton told [Senior Housing News]. “We’ve had a lot of feedback from family members and residents and staff saying, ‘I know that message was not easy for you to tell us, but thank you for being honest with us.’”

Read the complete article in Senior Housing News.

We own and manage senior living communities alongside our parent company, Christian Living Communities.

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